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BigLots! Spring 2018

The BigLots Spring 2018 spot is full of joy! Vibrant colors, bold patterns and dynamic graphic elements paired with energetic footage brings to life the spirit of the season.

 

Graphic &
Motion Design
OKRP/2018

 

Group Creative Directors
Marian Williams
Amy Rogers

Art Director
Justine Massa

Motion Designer
Trevor Rose 

 
Typography and Graphic Patterns
Joy-to-you-and-me.jpg
MVI_7686.mov.00_01_43_07.Still001.jpg
green-pattern.jpg
joy.jpg
MVI_7697-2.mov.00_02_23_16.Still001.jpg
MVI_7691.mov.00_02_34_14.Still001.jpg
orange-exclaim.jpg
 

Color Story

Selected colors from brand guidelines 

Colour-Palette1.jpg

Spring color additions - Solids

Colour-Palette2.jpg

Spring color additions - Gradients

Colour-Palette3.jpg
 
Super Treatment
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