Clinic + Hospital
Seethapathy Clinic + Hospitals is a well known medical center in Chennai India.
Seethapathy is a name that stands for care and comfort. The new visual language aims to carry this value through out all their hospitals.
The swan is a symbol of growth and beauty. The back of the swan is inspired by a flowering bud. The negative space created on the top left forms the letter M, which happens to be the first alphabet of the name of the Doctor who started Seethapathy hospitals. The curves of the form follow a pleasing line bringing together two entities - representing the influence of calming people in stressful environment.
The typefaces and colors are sturdy and respectable, while are approachable at the same time.