Clinic + Hospital
Seethapathy Clinic + Hospitals is a well known medical center in Chennai India.
Seethapathy is a name that stands for care and comfort. The rebranding needed to highlight the empathy of the brand while giving it a strong presence among its competitors.
The swan is a symbol of growth and beauty. This Seethapathy icon brings a calming tone to a stressful situation. The smooth lines that runs through the curves of the mnemonic blends into each other to create a harmony. The left of the swan is inspired by a flowering bud. The negative space created on the top left forms the letter M, which happens to be the first alphabet of the name of the Doctor who started Seethapathy hospitals - A little hidden detail to delight the client