Stop being a dick

Aren't you tired of asking people to be kind to one another? 

 

Campaign Concept
SCAD/2016
Prof. Rhonda Arntsen

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Stop Being a Dick is a concept that intents on calling people out on their lack of respect for others. It is intended to work on a guerrilla marketing strategy, popping up in the most common places of 'dick-like' behavior like the bar, a coffee shop, public toilets etc.

Coasters, cup holders, ticket booklets, sticky notes, bumper stickers, metal buttons and bathroom signs are some of the collaterals.