Stop being a dick
Aren't you tired of asking people to be kind to one another?
Prof. Rhonda Arntsen
Stop Being a Dick is a concept that intents on calling people out on their lack of respect for others. It is intended to work on a guerrilla marketing strategy, popping up in the most common places of 'dick-like' behavior like the bar, a coffee shop, public toilets etc.
Coasters, cup holders, ticket booklets, sticky notes, bumper stickers, metal buttons and bathroom signs are some of the collaterals.