WHITE CLAW
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SHORE CLUB
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MAINSTAGE
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WHITE CLAW 〰️ SHORE CLUB 〰️ MAINSTAGE 〰️
White Claw Shore Club Mainstage is a multi-city tour celebrating genre-bending musicians and visual artists. As part of the visual identity, I developed the Wave Claw Display vector font. This typeface is an iteration of their brand font, created with repetitive lines, producing a moire effect that mirrors crashing waves - both physical and sonic. It also reflects the drinking experience: A clean and simple can(outer form) that contains swashing liquids with bold flavors (the waves within the form).