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Big Lots! Holiday 2018

The BigLots Holiday 2018 campaign is all about that holiday magic. The spirit of the season is born out of sparkeles, chimes and jewel tones.

 

Graphic &
Motion Design
OKRP/2018

 

Group Creative Director
Marian Williams

Creative Directors
Michelle Litos
Carolyn Bergen

Motion Designer
Trevor Rose 

Senior Visualizer
Danny Weilandt

 

Logo Treatment

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logo_Horizontal.png
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Visual Elements

 

Color Palette

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Textures - Plaid, Paper & Glitter

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Sparkle

Typeface - Futura Bold

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Typography and Graphic Treatment

 
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Digital Ideas

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