
BigLots! Spring 2018
The BigLots Spring 2018 spot is full of joy! Vibrant colors, bold patterns and dynamic graphic elements paired with energetic footage brings to life the spirit of the season.
Graphic &
Motion Design
OKRP/2018
Group Creative Directors
Marian Williams
Amy Rogers
Art Director
Justine Massa
Motion Designer
Trevor Rose
Typography and Graphic Patterns







Color Story
Selected colors from brand guidelines

Spring color additions - Solids

Spring color additions - Gradients

Super Treatment


