BigLots! Spring 2018
The BigLots Spring 2018 spot is full of joy! Vibrant colors, bold patterns and dynamic graphic elements paired with energetic footage brings to life the spirit of the season.
Graphic &
Motion Design
OKRP/2018
Group Creative Directors
Marian Williams
Amy Rogers
Creative Team
Sam Baliga
Justine Massa
Trevor Rose
Typography and Graphic Patterns
Color Story
Selected colors from brand guidelines
Spring color additions - Solids
Spring color additions - Gradients
Super Treatment
