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Chili’s Rebranding

Welcome to the all new Chili’s! This rebranding really celebrates the come as-you-are inclusiveness and welcoming spirit you feel the second you walk into a Chili’s. The vibrant color palette, expressive typefaces and spirited language all come together to help spread the #ChilisLove.

 

Design
OKRP/2018-2019

Group Creative Directors
Marian Williams
Jen Bills
Amy Rogers

Design Team
Sam Baliga
Hayley Jungmann
Trevor Rose
Keith Guerrero

 

Dirk Chili’s custom typeface by Mark Butchko

Photography by Manny Rodriguez

 
 
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