Dating the Modern Woman in America is a cheeky data visualization derived from a study on dating apps and the integral role a woman's actions play in the successful functioning of mobile dating.
With dating becoming so much more accessible with the boom in technology, users seem to be more removed from the process making the interactions driven by anonymity. Today's women do not stand for the crap thrown at them and are moving away from it.
The research covers interactions by individuals who identify themselves as straight. The most significant resources for this visualization were the OKCupid blog, Modern Romance by Aziz Ansari, and my own highly entertaining interactions on dating apps.
The final presentation of the data employs the medium of space to convey time and process. Displayed in the main corridor of Adler Hall, the graphic design department at SCAD, this project created a lot of buzz, discussion, and heated arguments. The visual language is inspired by common mobile typefaces and emojis that make it more relatable and an easy topic of conversation.
