Celebrating a state with a rich heritage and a modern vision, the new Illinois Office of Tourism brand identity reflects Illinois' position of being at the 'middle of everything' both culturally and geographically.

Role: Senior Designer
Agency: OKRP

Created in 2020 with:
Marian Williams, Margaret Kots, Jen Bills, Angela Coster, Chelsea Coolsaet, Andrea Knowles, Dan Eggert, and Max Forster

BRAND IDENTITY

THE MIDDLE OF EVERYTHING

THE MIDDLE OF EVERYTHING

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ILLINOIS LOTTERY