MTN DEW REAL CHANGE CHALLENGE
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MTN DEW REAL CHANGE CHALLENGE 🎮
Designed to level the esports playing field, the Mtn Dew Real Change Challenge focuses on increasing Black representation by spotlighting HBCU student gamers and fueling their drive into the competitive world of esports.
Role: Associate Design Director
Agency: TEN35
Created in 2020-23 with:
Kenneth Dalrymple, Wisdom Sewell, and India Islam
BRAND IDENTITY
ART DIRECTION
The year 3 Champion was crowned at the Ultimate Game in Atlanta in October 2023. This season was in partnership with RDC World and Mortal Kombat.
Produced by Versus
